Wolemba Chris Matyszczyk, Wolemba Wothandizira pa Aug. 7, 2022, Wowunikiridwa ndi Zane Kennedy
Muli ndi chifukwa chilichonse ngati mukuda nkhawa ndi McDonald's posachedwa. Koma mwina tsogolo lake silikhala momwe mukuganizira.
Makampani opanga zakudya zofulumira monga McDonald's akuchita bwino, zikomo kwambiri.
Kupatula kukwera kwa inflation ndi kusowa kwa anthu omwe akufuna kugwira ntchito ku McDonald's, ndiko.
Palinso mbali ina, komabe, yomwe imabweretsa zambiri kuposa kusapeza bwino kwa makasitomala a Big Mac.
Ndilo lingaliro loti McDonald's posachedwa idzakhala makina ogulitsa ozizira, komweko kuti apereke ma burgers ndikutulutsa kumwetulira ndi umunthu.
Kampaniyo ikuyesa kale kuyitanitsa ma robot drive-thru. Zikupereka chithunzithunzi chakuti makina ndi njira yabwino yosangalatsira makasitomala kuposa momwe anthu amasangalalira.
Zinafika podabwitsa, chifukwa chake, mkulu wa McDonald a Chris Kempczinski adafunsidwa kuti zilakolako za kampaniyo zitha kufalikira bwanji.
Pa foni ya McDonald ya kotala yachiwiri ya zopeza, katswiri wina wa banki yemwe amakhalabe tcheru anafunsa funso lofunika kwambiri ili: "Kodi pali ndalama zilizonse kapena luso lamakono lazachuma m'zaka zikubwerazi zomwe zingakulolezeni kuchepetsa kufunikira kwanu kwa ntchito pamene mukuwonjezera makasitomala onse?"
Muyenera kusirira kutsindika kwa filosofi apa. Zili ndi lingaliro lokha loti maloboti atha ndipo apereka chithandizo chabwino kwa makasitomala kuposa anthu.
Chodabwitsa, Kempczinksi adayankha ndi yankho lofananalo: "Lingaliro la maloboti ndi zinthu zonsezo, pomwe mwina ndilabwino kusonkhanitsa mitu yankhani, sizothandiza m'malo ambiri odyera."
Sichoncho? Koma tonse tinali kumangirira m'chiuno mwathu kuti tikambirane zambiri ndi loboti yamtundu wa Siri pa drive-thru, zomwe zitha kubweretsa kusamvetsetsana kofanana ndi kukambirana ndi Siri kunyumba. Ndiyeno panali lingaliro laulemerero la maloboti akutembenuza ma burger athu ku ungwiro.
Izo sizichitika? Simukuganiza kuti izi zitha kukhala ndalama, sichoncho?
Chabwino, Kempczinski anawonjezera kuti: "Zachuma sizimatuluka pensulo, simuyenera kukhala ndi phazi, ndipo pali ndalama zambiri za zomangamanga zomwe muyenera kuchita kuzungulira ntchito yanu, kuzungulira machitidwe anu a HVAC.
Kodi ndimamva hosanna kapena ziwiri? Kodi ndikumva kupuma movutikira chifukwa cholakalaka kupitilizabe kucheza ndi anthu omwe mwina sanasiye sukulu yasekondale koma mukufunadi kuwonetsetsa kuti mumapeza ma innards oyenera mu Big Mac yanu?
Kempczinski adavomereza kuti pali kuwonjezeka kwaukadaulo.
Iye anadandaula kuti: "Pali zinthu zomwe mungachite pozungulira machitidwe ndi zamakono, makamaka kugwiritsa ntchito deta yonseyi yomwe mukusonkhanitsa makasitomala omwe ndikuganiza kuti angapangitse ntchitoyo kukhala yosavuta, zinthu monga kukonzekera, mwachitsanzo, kuyitanitsa monga chitsanzo china chomwe pamapeto pake chingathandize kuchepetsa zina mwazofunikira zantchito mu lesitilanti.
Yankho lake lalikulu, komabe, lidzakweza mitima, malingaliro ndipo mwina ngakhale nsidze za aliyense amene akumamatira ku lingaliro lakuti anthu akadali ndi mwayi.
"Tiyenera kutsatira izi mwachikale, zomwe zikungotsimikizira kuti ndife olemba anzawo ntchito komanso kupatsa antchito athu mwayi wabwino akabwera kumalo odyera," adatero.
Chabwino, ine sindinatero. Kutembenuka kotani! Kodi mungakhulupirire kuti maloboti sangalowe m'malo mwa anthu chifukwa ndi okwera mtengo kwambiri? Kodi mungakhulupirire kuti mabungwe ena amazindikira kuti ayenera kukhala olemba anzawo ntchito abwino, kapena palibe amene angafune kuwagwirira ntchito?
Ndimakonda hope. Ndikuganiza kuti ndipita ku McDonald's ndikuyembekeza makina a ayisikilimu akugwira ntchito.
Nkhani Zoperekedwa ndi ZDNET.
Nthawi yotumiza: Nov-30-2022
